Marketing Strategy

Get more intentional in how your grow your specific brands, products or services

Get clear on:

When it comes to your marketing, you can call upon any number of fantastic experts in everything from logo design, social media, SEO optimisation and advertising. However, they can only deliver what you want if you are clear on your intent.

This is where I can help. As a former Marketing Director in a multi-national, I can support you to get clear on the marketing strategy for your brand, product or service. I can get this clear enough so that you can put it into a brief for the agencies above.

I will work with you to get really clear on:

  • Your brand proposition, what you stand for and the value you bring.
  • Understanding your market
  • Understanding, segmenting & profiling your target customers and influencers
  • Goal setting & defining where you will get your growth from
  • Finding a meaningful insight and breakthrough issue
  • Defining your portfolio and pricing strategy
  • Building your Communications & Channel strategy
  • Brief writing: ensure that external agencies are set up for success with a clear brief

I may be able to help recommend marketing experts from within my network to help you take it from there too.

"She was able to use facts and insight to assess the health of the market and company performance and use this to build and shape the commercial strategy for the different categories."

Other strategy services

Get a Health Check
Company Strategy & Prioritisation
Engage Your Organisation
Mentoring & Leadership Development
Marketing Strategy
Shaping Policy or Practice
Chairing & Facilitation
Speaking, Hosting & Training
Small Business Support

This website uses cookies to ensure you get the best experience on our website. Learn More

Sign up for the latest insights...