Marketing Strategy

When it comes to your marketing, you can call upon any number of fantastic experts in everything from logo design, social media, SEO optimisation and advertising. However, they can only deliver what you want if you are clear on your intent.

This is where I can help. As a former Marketing Director in a multi-national, I can support you to get clear on the marketing strategy for your brand, product or service. I can get this clear enough so that you can put it into a brief for the agencies above.

I will work with you to get really clear on:

• Your brand proposition, what you stand for and the value you bring.
• Understanding your market
• Understanding, segmenting & profiling your target customers and influencers
• Goal setting & defining where you will get your growth from
• Finding a meaningful insight and breakthrough issue
• Defining your portfolio and pricing strategy
• Building your Communications & Channel strategy
• Brief writing: ensure that external agencies are set up for success with a clear brief

I may be able to help recommend marketing experts from within my network to help you take it from there too.