ATW Group

Worked with business leaders to build and clarify strategies as well as host whole company strategy days

ATW Holdings is a group of three family owned, community businesses. MyDek is a fast growing and innovative company that provides safe, smart and sustainable decking for balconies and terraces. Sapphire Balconies are the leading provider of balconies for high rise projects and residential balconies.  Innovast is a company dedicated to innovation in support of both MyDek and Sapphire, as well as other community businesses.

I have worked on a number of strategic projects for the separate businesses. This has included helping them with the overall strategy and planning; identifying new territories to explore and decisions on new innovations and business models. I have also hosted annual strategy days for the group.

“We have used Natasha on several occasions to facilitate sessions where we have been brainstorming and debating and setting ambitious growth strategies for 2 of our group businesses. She has always proved to be very good at facilitating our discussions, asking helpful questions, keeping the conversations progressing at a good pace. Her most outstanding strength is the way that she distils the multitude of ideas and perspectives and quickly collates them succinctly in writing, even doing this while the session is going on such that she has captured all the key points in a PPT by the end of the day. This has been so well done that we even asked her to come back and present the new strategy to the Group Board, where her communication skills proved valuable in reaching agreement.”

TRISTAN PARSONS, ATW Board Member and Managing Director of MyDek

Some of the other people I've helped...

Danone logo
Leadership and support across multiple strategic projects for major food and beverage company
Nutricia logo
Strategic guidance for the nursing strategy in a Covid World
Employee engagement as part of a major transformation project for a multi-national pharmaceutical company
Employee engagement work with blue-chip clients from pharmaceuticals to construction
Helped the Board of a construction and consultancy company rethink their commecial strategy and engage their teams behind it
Scope Opthalmics 2
Coaching and mentoring of key managers across fast-growing healthcare and pharmaceuticals company

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