How bad are your briefs?

https://www.linkedin.com/posts/natashabye_marketing-publicrelations-publicaffairs-activity-6729286463659266048-Y4Sk?utm_source=share&utm_medium=member_desktop

Brief writing is a skill in itself. How often do we moan that the external consultant has failed to deliver, but we were never very clear what we wanted them to deliver in the first place?!