How bad are your briefs?

saggy briefs
When you get an agency or consultancy on board, the clearer you can be on your brief, the better.

Brief writing is a skill in itself. How often do we moan that the external consultant has failed to deliver, but we were never very clear what we wanted them to deliver in the first place?!

Share this post on:


You may also like to read...

This website uses cookies to ensure you get the best experience on our website. Learn More

Sign up for the latest insights...