The Curse of The Corporate Vision Statement

https://www.linkedin.com/posts/natashabye_strategy-vision-leadership-activity-6975334315404496896-zxJG?utm_source=share&utm_medium=member_desktop

I was shocked by a client once, you said they had given the task of writing their vision statement to the marketing department. There is a misunderstanding that vision statements are about making your company look good – rather than getting everyone behind one strategic direction.